Thursday, January 12, 2006

Wine drinkers 'follow their own path in life,' a survey says

According to a new survey, wine drinkers are "confident, savvy adventure seekers." Well, of course we are.

Wine drinkers are also more likely than non wine-drinkers to:

Be open to new experiences

Follow their own path in life

Be confident and information-savvy consumers

Desire intangibles, experiences and emotions

Have their life priorities in order

Eschew brands as badges


Wine drinkers are also (this is a personal observation, not one the study puts forward) more likely to consider themselves all of these things than non-wine drinkers, which just might skew the results, y'think?

No comments: