According to a new survey, wine drinkers are "confident, savvy adventure seekers." Well, of course we are.
Wine drinkers are also more likely than non wine-drinkers to:
Be open to new experiences
Follow their own path in life
Be confident and information-savvy consumers
Desire intangibles, experiences and emotions
Have their life priorities in order
Eschew brands as badges
Wine drinkers are also (this is a personal observation, not one the study puts forward) more likely to consider themselves all of these things than non-wine drinkers, which just might skew the results, y'think?
Thursday, January 12, 2006
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